Your All-in-One Social Media Strategy Source
We have the tools, networks, and plans you need to succeed
Before you create a social media marketing plan, it’s important to conduct a social media audit. Taking stock of your current social media accounts and networks, as well as the number and efficacy of users and owners, will help you understand what efforts are working—and what are not. You can then pare down on inactive accounts, give permissions to responsible users, and begin your strategy with a clean slate.
1 Four key points you need to consider before you create a social media strategy
2 The differences between popular social media networks platforms and how they work
3 Best practices for the top social networks, which you need and what suits you better
4 Key strategy considerations and
things you need to know:
Understand who your customer is and where to find them online. My audience is comprised of women aged 25 to 35, so the primary social networks I should focus on (at least initially) are Facebook, Twitter, Pinterest, and Instagram.
Set a goal for each social profile and identify benchmarks for success. Ex: I want to increase new follower count on Facebook by 50 each month to amplify my brand and drive foot traffic to my brick-and-mortar business.
Create a mission statement for each social profile’s purpose, tying this back to your business goals. Ex: I will use Twitter for customer service in order to promote customer loyalty.
Develop a content strategy for each profile. Ex: I want to post 2 unique images on Instagram each day to increase engagement and positive sentiment around my brand.
Most popular social media networks
| Network | Number of Users |
Demographic Information | More Information |
|---|---|---|---|
| 1.28 billion users | 65% female / 35% male 48% of users aged 18-34, 31% aged 35-54 |
Social network leader with largest audience, large focus on interaction with friends and family | |
| 255 million users | 65% female / 35% male 66% of users aged 15-34 |
Open network geared towards conversations via short messages (140 characters maximum) | |
| 300 million users | 39% female / 61% male 60% of users aged 25-54 |
Social network geared towards building professional connections to aid career development | |
| 70 million users | 83% female / 17% male 45% of users between 35-54 |
A place to build virtual collections of visual content pertaining to personal interests | |
| 300 million users | 68% female / 32% male 90% of users under 35 years old |
Platform for sharing visual content | |
| YouTube | 1 billion users | Reaches more U.S. adults than any cable network Predominant user base is 18-34 years old |
Platform for hosting and sharing video content |
| Foursquare | 45 million users | 40% female / 60% male 80% of users between 18-43 years old |
Social network focused on geolocation based interaction |
Social Media Auditing Service
Is what you need as a first step for your business that has an established online presence.
A social media audit is an in-depth evaluation of your current online marketing, including social media presence, web traffic, search engine optimization, and email marketing. Our experts dive into the data and provide your business with a detailed report and strategy to improve your online presence.
What’s included?
- Audience Insights
- Recommended platforms
- Optimal publishing times for social channels and email marketing
- Action-oriented steps to improve web traffic, increase brand awareness, capture leads, improve local SEO and on sight SEO, and more.
- 12-month marketing calendar for content planning
- Local and website SEO graded report
- Recommended keywords and keyword phrases
- Whether your goal is driving brand awareness or site traffic, any business can benefit from an effective social media marketing campaign.
A social media audit and strategy is a one-time fee with recommended next steps for working with Keep it Real Social. Social media audits and strategies begin at $2,499.
In the audit stage, we perform a competitive analysis to gain a solid understanding of your competition’s current social media presence.
We’ll look at engagement, content, and the overall performance of your competition. Taking what we discover, NYC360 will begin identifying potential opportunities for you to take in your own approach to social media. What is working for your competitors that you haven’t taken advantage of? We’ll uncover this untapped potential and determine how we can optimize their strategy to suit your unique business.
Then, we’ll perform a social media audit on your business’s own profiles. We’ll carefully review each profile and identify any issues that need to be updated or addressed. Using the results of these audits, we can develop a social media strategy tailor-made to fit your brand and your social media goals. If you do not already have profiles on the top social media sites, we can create them for you, upload logos or profile photos, and optimize them for your audience.
“I have been working with NYC360 for more than 6 years and they have been a great resource in making our SEO and PPC efforts a success. Search engines are constantly changing and NYC360 Marketing effectively been able to adapt and manage our PPC campaigns accordingly. We have a great line of communication with our project managers who have helped us make vast improvements in organic search results, PPC rankings, social media, web content, and web design enhancements. Keyword here: TOP+.”
Our Social Media Management Packages
With the huge rise of social media & consumer attention shift, It is not uncommon for a businesses in the NYC, USA to outsource their social media marketing to an experienced agency like NYC360. One of the most popular questions that we get on daily basis is around the matter of costs. We are here to break the myths and give you our point of view on this matter.
What are the costs?
If you are new to the social media as a business, it’s important for you to know that it isn’t just about posting on Facebook or Twitter 3 times a day. It’s so much deeper than you can imagine; at least with our agency, because we care & drive real results.
The costs associated with social media marketing vary from one agency to another. Some charge as little as $300 per month (you should stay away from those as they are usually in for the quick buck) and some go as high as $10,000+ per month. You would imagine that Rolex, Puma and other giants in the business space have digital marketing deals worth hundreds of millions of dollars.
Our pricing is justified by the amount of content that you would like to be posted on your social media platforms. As we mentioned above, it isn’t just about posting a blog. You need an experienced team that know what works. A team that are dedicated to your business and track & analyze every little bit of data which you hear people talk about. A team that develops your strategy as your business grows. A team that is truly passionate about the work they do and know exactly what needs to be done in every part of the process. There is a lot going on behind the scenes and our offices are usually pretty crazy.
Pick your Social Media Package?
Start-up
- SMM Research: NO
- SM Plan & KPIs: YES
- Monthly PlayBook: YES
- Local SEO: YES
- Channels: 2 Channels
- Social Media posts: 8
- Post Design: 2
- Copywriting: 2 Copies
- Running Ads: 1
- Advanced Ads: NO
- Ad Spend: : $0-$500
- Moderating: NO
- Reviews Responsding: NO
- Consulting Sessions: 15 min
- Full Reports: Email File Attachment
- Website Running Test: NO
Small Business
- SMM Research: NO
- SM Plan & KPIs: YES
- Monthly PlayBook: YES
- Local SEO: YES
- Channels: 3 Channels
- Social Media posts: 10
- Post Design: 6
- Copywriting: 6 Copies
- Running Ads: 2
- Advanced Ads: NO
- Ad Spend: : $500-$1000
- Moderating: NO
- Reviews Responsding: NO
- Consulting Sessions: 30 min
- Full Reports: Email File Attachment
- Website Running Test: NO
Medium Business
- SMM Research: NO
- SM Plan & KPIs: YES
- Monthly PlayBook: YES
- Local SEO: YES
- Channels: 5 Channels
- Social Media posts: 15
- Post Design: 10
- Copywriting: 10 Copies
- Running Ads: 6
- Advanced Ads: YES
- Ad Spend: : $1000-$3000
- Moderating: YES
- Reviews Responsding: YES
- Consulting Sessions: 45 min
- Full Reports: 15 min Presentation
- Website Running Test: NO
Enterprise
- SMM Research: YES
- SM Plan & KPIs: YES
- Monthly PlayBook: YES
- Local SEO: YES
- Channels: 8 Channels
- Social Media posts: 30
- Post Design: 14
- Copywriting: 14 Copies
- Running Ads: 10
- Advanced Ads: YES
- Ad Spend: : $3000-$10,000
- Moderating: YES
- Reviews Responsding: YES
- Consulting Sessions: 60 min
- Full Reports: 30 min Presentation
- Website Running Test: YES